Peeps
Who are these people? Some might say a hodgepodge; a fruit salad of styles, a veggie soup of variety; apples, oranges, peanut butter and light bulbs. We think we’re a group of folks that hasn’t lost its sense of how rewarding it is to be close to positive results for a client and is downright pitbullish when it comes to getting it done right. We live and breathe the details while keeping an eye on the big picture; we love hearing a client tell us about the great results they keep getting. Without further ado, here we are:
Inspiration
Verdoodle
The new grandbaby in the house. Born Jan 29, 2008, she rocks our world. After a long, hard day of online marketing, crawling around on the floor with her is an amazing reset. Your website’s gonna be way better ‘cuz of Vera, whether you know it or not.
Management
Hannah Paramore
President
The lady of the pink boa, leader, visionary, strategist. We’d all have to go find something else to do without her. Not only is this whole damn thing her idea, she’s married to kidd into the bargain. Is there no rest?
“There are no rules here – we’re trying to accomplish something.” Thomas Edison
“I believe in the forgiveness of sin and the redemption of ignorance.” Adlai Stevenson
“Send me your money, and I’ll change your life.” Jamie Cullum
kidd redd
V.P. / creative
One-time broadcaster, longtime copywriter, occasional curmudgeon, cyclist and former director of sawdust management for Ringling Brothers, Barnum & Bailey. All that, and he sleeps with the pres, too. What a great gig!
“A paranoiac is a person who has some idea what is really going on.” Pete Townshend
“Always listen to experts. They’ll tell you what can’t be done, and why. Then do it.” Lazarus Long, by Robert A. Heinlein
“Double, double toil and trouble; fire burn and cauldron bubble.” William Shakespeare
Amanda Durand
Senior, business development
As a Knoxville girl who has been there, done that in both NYC and LA, Amanda has 10 years experience in online marketing and is a bonafide expert at lead generation through her years with ValueClick. She now even bosses ME around, and I don’t even mind. How’s that work?
“Don’t be too timid and squeamish about your actions. All life is an experiment. The more experiments you make the better.” Ralph Waldo Emerson
“A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort.” Herm Albright
Sheri McCamish
Operations manager
“There will be order, and forthwith. Since none of you have a smidgen of organizational skills, someone’s going to have to whip this joint into profitability. Me. Kidd, I need those receipts. NOW.”
“Did you ever walk into a room and forget why you walked in? I think that’s how dogs spend their lives.” Sue Murphy
“Remember the generational battles twenty years ago? Remember all the screaming at the dinner table about haircuts, getting jobs and the American dream? Well, our parents won. They’re out living the American dream on some damned golf course in Vero Beach, and we’re stuck with the jobs and haircuts.” P.J. O’Rourke
Account Management
Kate Gallagher
Media Director (congratulations, Kate!)
You know those cookies, E.L. Fudge or whatever it is? “E.L.” standing for, “everybody loves?” Just now I’ve decided, I’m changing Kate Gallagher’s name to E.L. Kate. And that’s that.
“Leadership is getting someone to do what they don’t want to do, to achieve what they want to achieve.” Tom Landry
“Hey, just wanted to let you know I’m getting married…to myself. And I’m registered at Manolo Blahniks.” Carrie Bradshaw
“What we have done for ourselves alone dies with us; what we have done for others and the world remains and is immortal.” Albert Pike
Meredith Stack
Senior account manager and online media specialist
Meredith comes to us from JWT in Atlanta, where she was a media planner for the Texas Instruments account. That’s the official story. Unofficially, there’s also this: she owns 1,243 pairs of shoes, and has a leopard as a pet. You should see them together (the leopard, not the shoes). It’s the cutest thing.
“If you tell me that curiosity killed the cat, I say only the cat died nobly.” Arnold Edinborough
“Recently, we had this friend stay on our sofa – and when he left he gave us this huge box full of a hundred KitKats- Now, KitKats are all we eat… Still…the quicker we eat them, the quicker they’ll be gone – so in a way, it’s healthier just to stuff in as many as possible right away.” Becky Bloomwood
Josh Cole
Senior account manager
A woman’s dream: loves to cook, makes a meanass Barbecue Voodoo Shrimp. Note that’s got caps, so it must be good. An online marketing veteran, he knows how to listen then translate to the web for results as hot as his sauce.
“Personality begins where comparison ends.” Karl Lagerfeld
“I love scotch. Scotchy, scotch, scotch. Here it goes down, down into my belly.” Ron Burgundy
“I hate flowers. I paint them because they’re cheaper than models and they don’t move.” Georgia O’keefe
Jeanne Richardson
Senior account manager
A fine South Dakota girl, Jeanne sings, she cooks (what BROWNIES!), she gardens. You’re thinking, “Big whoop?” Shutup. You ever sit on George Washington’s head on Mt. Rushmore? You know how to pilot a hot-air balloon? No, and no. Jeanne’s badass.
“If I had more time… I’d have written you a shorter letter.” Mark Twain
“Why do they call it a ‘building’? It looks like they’re finished. Why isn’t it a ‘built?’” Jerry Seinfeld
“Use the talents you possess, for the woods would be very silent if no birds sang except the best.” Henry Van Dyke
Mark Ott
THE strategy guy
One day Joel strolls in and says, “I know this guy, you should talk to him.” Well, we have learned to listen to stuff like that, so we did. All’s well. And you gotta love a guy with an email addy that starts, “Mott@...” Hoople, anyone?
“You got to be careful if you don’t know where you’re going because you might not get there.” Yogi Berra
“Society teaches us that, having feelings and crying is bad and wrong. Well, that’s baloney, because grief isn’t wrong. There’s such a thing as good grief. Just ask Charlie Brown.” Michael Scott
“Let me stand next to your fire.” Jimi Hendrix
Rachael Waldeck
Account manager
She waltzed right in here wearing a white suit, and after we talked with her a few minutes, I told Hannah, “O heavens, we need this lady.” And we do. We love them WKU Hilltoppers, and it’s great to have her on the team.
“Be more concerned with your character than with your reputation. Your character is what you really are while your reputation is merely what others think you are.” Dale Carnegie
“Sure, girls from New York, they are tough. And girls from Georgia, they are sweet. But those born and bred feisty Kentucky girls, they are the ones you have to look out for. We have sugar and fire in our blood. We can ride a horse, be a debutante, throw a left hook and tell you the entire UK lineup all while making sweet tea. And if we have an opinion, you get to know it.” Ashley Judd
Christa Goldman
Assistant account manager, media
Oh boy. A former paramore|redd intern, she’s now an up-and-coming media specialist, but what’s REALLY cool is she probably has more shoes than kidd, if that’s possible. A shopoholic who’s in marketing? Well, of course it makes sense.
“Keep an open mind and an open heart, for anything not worth the risk is not worth having at all.” Anon
“People rarely succeed unless they have fun in what they are doing.” Dale Carnegie
“A girl should be two things: classy and fabulous.” Coco Chanel
Aimee Romero
Account manager
So we’re interviewing Aimee for the first time, and she tells us she’s a mathematician. Holy crap! She tutors young people who struggle with pi and Pythagoras. Put that in your pipe and smoke it.
“Life is something to do when you can’t get to sleep.” Fran Lebowitz
“There will be sleeping enough in the grave.” Benjamin Franklin
“Underneath me, all around me, is the current of Thy love,
Leading onward, leading homeward, to Thy glorious rest above.” Samuel Francis
Allison Barnett
Assistant account manager and Hannah’s savior
Look out. A former UT cheerleader, we’re hoping she doesn’t tussle with Lindey (UGA) or Frances (LSU) when football and/or hoops seasons get ramped up. Those SEC folks can get a little rowdy!
“Our lives are not determined by what happens to us but by how we react to what happens, not by what life brings to us, but by the attitude we bring to life. A positive attitude causes a chain reaction of positive thoughts, events, and outcomes. It is a catalyst, a spark that creates extraordinary results.” Anon
“And will you succeed? Yes indeed, yes indeed! Ninety-eight and three-quarters percent guaranteed.” Dr. Seuss
“60% of the time, it works EVERY time!” Ron Burgundy
Design, Development and Execution
Joel Steidl
Associate Creative Director
Codeslinger extraordinaire and all-around good guy: he gave up his own gig doing the nicest websites for people to come work with us. We still don’t know why, but we can tell you we’re pretty damn happy about it.
“What? You pooped in the refrigerator? And you ate the whole… wheel of cheese? How’d you do that? Heck, I’m not even mad; that’s amazing. How ‘bout we get you in your p.j.’s and we hit the hay.” Ron Burgundy
“During my service in the United States Congress, I took the initiative in creating the Internet.” Al Gore
“I have offended God and mankind because my work did not reach the quality it should have.” Leonardo da Vinci
John Self
Senior Web Producer
There’s an old joke, what do you call a guy who hangs out with musicians? A drummer. Well, that does NOT apply to John. He brings a keen expertise to the production of web development that makes projects flow like musical masterpieces.
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” Red Adair
“Things should be made as simple as possible, but not any simpler.” Albert Einstein
“Web design/development is a strange thing, isn’t it? There are so many methods to creating the same results, yet it gives us something to talk about I suppose.” Dan Cederholm
Josh Miller
Senior designer/developer
One of several favorite office pastimes: bring Josh an impossible problem with an even more impossible timeline. Watch him digest it, and say, “Okay.” Then leave him alone awhile while magic happens. They gotta put a pic of this guy next to the word “unflappable” in the dictionary. Or better yet, by the word, “great.”
“One thing kids like is to be tricked. For instance, I was going to take my little nephew to Disneyland, but instead I drove him to an old burned-out warehouse. ‘Oh, no,’ I said. ‘Disneyland burned down.’ He cried and cried, but I think that deep down, he thought it was a pretty good joke. I started to drive over to the real Disneyland, but it was getting pretty late.” Jack Handey
“Any fool can make a rule, and any fool will mind it.” Henry David Thoreau
Brad Haynes
Senior designer/developer
One day Brad decides he doesn’t want to be allergic to cats anymore (must have been the blonde with the tabby), so he just wills his allergy away. That’s right, wills it away, along with a susceptibility to poison ivy and an aversion to Mexican food. She must have been a hell of a woman.
“I learned that it is the weak who are cruel, and that gentleness is to be expected only from the strong.” Leo Rosten
“Let choirs sing well or not at all.” C.S. Lewis
James Mathias
Senior designer/developer
There he was, with a beautiful wife and three kids, doing freelance in the beautiful hinterlands of Idaho, getting famous in the design world amongst the designerati. But, Idaho? C’mon. We had to put a stop to that.
“I must Create a System, or be enslav’d by another Man’s. I will not Reason & Compare; my business is to Create.” William Blake
“If you see this in the map of my microcosm, follows it that I am known well enough too?” William Shakespeare
“Had I the heavens’ embroidered cloths, Enwrought with golden and silver light, The blue and the dim and the dark cloths Of night and light and the half-light, I would spread the cloths under your feet: But I, being poor, have only my dreams; I have spread my dreams under your feet; Tread softly, because you tread on my dreams.” William Butler Yeats
Josh Sullivan
Designer/developer
Nobody rocks a crooked salty dog cap and some white loafers like this guy. Our second hire named Josh. Holy smokes, we have 3 guys named Josh now. We may change the name of the company to “3 Guys named Josh.”
“Fruit…. Good. Cake… Great. Fruit Cake? Nasty Crap.” Jim Gaffigan
“Pat-turn. Pat. Turn. My friend, Pat, took a turn. That’s how I remember that.” Michael Scott
“Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs
Sean Gates
Senior programming specialist
A man who is as thoughtful and intelligent as he is well traveled, Sean has visited 47 of the 50 states in the USA. We’re 47th, here in Tennessee. He lacks Ky., Me., & Ak. (Pssst! Hey Sean, Kentucky’s up I-65, about 30 minutes away, then we can update this to 48!)
“He who takes offense when none is intended is a fool.He who takes offense when offense is intended is a bigger fool.” attributed to Confucius
“Two roads diverged in a wood, and I—I took the one less traveled by “ Robert Frost
” I teach them correct principles and they govern themselves.” Joseph Smith, Jr.
Matthew Callis
Programming specialist and man of mystery
Badass, badass, badass. Don’t ask him what he’s thinking unless you want to know. He once told a client, “I think you should do something that’s not stupid.” Lastly, three words: pink Vespa scooter.
”...But our princess is in another castle!” Kinopio
“Let’s show this prehistoric bitch how we do things downtown. “ Dr. Peter Venkman
” Why don’t they show any porn in the morning? It’s easy to get the rest up once your d#$%s up and about.” JHlynur
Frances Dugan
Goddess of email and diva of deliverability
You remember the old slogan from DuPont (or was it Dow?), “without chemicals, life itself would be impossible?” Well, without Frances, this site would be impossible, because I can’t type for diddley-squat. Listen: she gave me three corrections to this copy after I posted it.
“People forget how fast you did a job – but they remember how well you did it.” Howard Newton
“We dance even if there’s no radio. We drink at funerals. We talk too much and laugh too loud and live too large and, frankly, we’re suspicious of others who don’t. But we’ll try not to judge you while we’re in your town.” Chris Rose, columnist of The Times-Picayune, on Hurricane Katrina evacuation
“Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.” Dr. Suess
Lindey Knox
Production coordinator, email diva and kidd’s savior
I’m still trying to find a pink bullwhip for LNDK. Why? Well, because I think it’d look great with her outfit, and because she’s the one who knows everything we’re doing, who’s doing it, and when they better dang well get ‘er done. She’s my hero.
“If you obey all the rules, you miss all the fun.” Katherine Hepburn
“Go confidently in the direction of your dreams. Live the life you’ve imagined.” Henry David Thoreau
“It’s kind of fun to do the impossible.” Walt Disney







